Virtual reality (VR) and augmented reality (AR) have the potential to become the next big computing platform, according to Goldman Sachs Research.
Goldman Sachs Research examines how VR—which immerses the user in a virtual world—and AR—which overlays digital information onto the physical world—can reshape existing ways of doing things, from buying a new home to interacting with a doctor or watching a concert.
Heather Bellini of Goldman Sachs Research expects virtual and augmented reality to become an $80 billion market by 2025, roughly the size of the desktop PC market today.
We think [virtual and augmented reality have] the potential to transform how we interact with almost every industry today, and we think it will be equally transformative both from a consumer and an enterprise perspective.
Heather Bellini, Goldman Sachs Research